Overview:

The Certificate Program for Media & Communication Management equips participants with essential knowledge and skills in managing media and communication strategies effectively. The program focuses on media planning, digital communication, and strategic messaging to enhance organizational visibility and engagement.

Objectives:

• Develop expertise in media and communication principles and strategies.
• Master techniques for effective media planning and content creation.
• Enhance skills in digital communication and social media management.
• Gain proficiency in measuring and evaluating communication effectiveness.

Course Outline:

1. Introduction to Media & Communication Management
2. Media Planning and Buying
3. Content Creation and Storytelling
4. Digital Communication Strategies
5. Social Media Management
6. Public Relations and Media Relations
7. Crisis Communication
8. Communication Analytics and Metrics
9. Ethical Issues in Media & Communication
10. Emerging Trends in Media & Communication

Assessments:

• Participation: 50%
• Assignments: 10%
• Media Projects: 20%
• Final Communication Strategy: 20%