Overview:

The Certificate Program for Public Relations Management provides participants with essential knowledge and skills in managing public relations activities effectively. The program focuses on strategic communication, reputation management, and stakeholder engagement to build and maintain positive relationships with key stakeholders.

Objectives:

• Develop expertise in strategic public relations planning and execution.
• Master techniques for effective communication and media relations.
• Enhance skills in reputation management, crisis communication, and stakeholder engagement.
• Gain proficiency in measuring and evaluating public relations effectiveness and impact.

Course Outline:

• Introduction to Public Relations Management
• Strategic Communication Planning
• Media Relations and Crisis Communication
• Reputation Management and Branding
• Stakeholder Engagement and Relationship Building
• Digital and Social Media in Public Relations
• Corporate Social Responsibility and Sustainability Communication
• Public Relations Metrics and Measurement
• Ethical Practices in Public Relations
• Emerging Trends in Public Relations

Assessments:

• Participation: 50%
• Assignments: 10%
• PR Campaign Projects: 20%
• Final PR Management Plan: 20%