Overview:

 The Diploma in Marketing & Sales Management offers foundational knowledge and practical skills in marketing strategies and sales techniques.

Objectives:

• Gain a solid understanding of marketing principles, strategies, and tactics.
• Develop basic market research, branding, and product management skills.
• Learn sales techniques, negotiation, and customer relationship management.
• Understand the basics of digital marketing and advertising.

Course Outline:

• Introduction to Marketing
• Market Research Basics
• Marketing Planning Fundamentals
• Basics of Brand Management
• Introduction to Product Management
• Sales Fundamentals
• Customer Relationship Basics
• Introduction to Digital Marketing
• Advertising Basics
• Sales Force Basics

Assessments:

• Participation: 50%
• Assignments: 20%
• Internship Projects: 10%
• Final Project: 20%