Overview:

The PGDip in Marketing & Sales Management provides advanced knowledge and skills in strategic marketing, brand management, and sales techniques.

Objectives:

• Develop expertise in market analysis, segmentation, and targeting.
• Master marketing strategies, branding, and product management.
• Enhance sales planning, negotiation, and customer relationship skills.
• Gain proficiency in digital marketing and analytics.

Course Outline:

• Market Research and Analysis
• Marketing Strategy and Planning
• Brand Management
• Product Management
• Sales Techniques and Negotiation
• Customer Relationship Management
• Digital Marketing
• Advertising and Promotion
• Sales Force Management
• Marketing Analytics

Assessments:

• Participation: 50%
• Assignments: 20%
• Internship Projects: 10%
• Final Project: 20%